But Adwords can get expensive just as quickly. Sure, you can sent a daily budget and a maximum cost per click but how can you get the most "bang for your buck"?
It's not just about the Ad.
The costs you will incur depend upon a number of factors, the main factor being is Quality Score. Your Quality Score is made up of:
- The historical clickthrough rate (CTR) of the keyword and the matched ad on the Google domain
- Your account history, which is measured by the CTR of all the ads and keywords in your account
- The historical CTR of the display URLs in the ad group
- The quality of your landing page
- The relevance of the keyword to the ads in its ad group
- The relevance of the keyword and the matched ad to the search query
- Your account's performance in the geographical region where the ad will be shown
- Other relevance factors
Google wants to show users the most relevant content to their search query, so your ad text, keywords and landing page (the page your visitors arrive at on your website once your ad is clicked) all have to be well constructed and relevant.
Generally, get all this right, the higher your Quality Score will rise, and the lower your costs.
All of a sudden, running an Adwords Campaign becomes a little more complicated
Adwords Management
Many companies turn to an organisation such as ours to manage their Adwords Campaigns to ensure their Return On Investment is maximised. By having a specialist "optimise" your campaign you should see an increase in your ROI.
But be careful, make sure any agency has suitably qualified personal. Any Google Qualified Individual will have a Google Profile which you can view to confirm they are competent to manage your account and what areas they specialise in. If they cannot provide you with this, don't touch them with a barge pole. Click Here to see mine, note the URL is an official Google Domain .
Happy Advertising!
Brett
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